Broadcast Media Sales and Management Training

Luce Performance Group

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Welcome to the Luce Performance Group

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print
Sean Luce, LPG's Head International Instructor is a professional speaker and author. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the world.

Sean is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week. He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars. 

Sean is now one of the most in-demand and talked about speakers in the world. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
Sean's new seminar, "The Perfect Storm-Maximizing Your Air Force and Ground Force Marketing" is now one of the leading seminars in the advertising and marketing speaking circuit.

How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Highlights From NAB 2014

Apr 16, 2014

Wednesday night 6:00 p.m.:  I was invited to dinner at Sinatra’s inside the Encore Hotel – headquarters of NAB 2014. Side note: If you’ve never been to Sinatra’s in Vegas, then you’re missing out. It’s an experience. ...

Big Data Rules

Apr 15, 2014


Persistence Pays

Apr 14, 2014

Minda Zetlin from Inc Magazine posts an insightful look into following up on your pitch or proposal and how persistance really does pay... " I once sent a  pitch  to a former client. I hadn't worked for this client in several months, ...

The Internet Of Things

Apr 11, 2014

What can we expect from Marketing in the next 5 to 10 years?  I recently read an article where managers said that the next biggest trend in retail for 2015 hasn't been invented yet, that's how fast things are progressing and changing.  SXSW ...

Another Piece Of The E-mail Marketing Puzzle

Apr 10, 2014

Here's another piece of the e-mail marketing puzzle, the inverse relationship between traffic and results reported in MediaCharts... " "A  report from Experian Marketing Services download page covering Q4 email activity has found that ...
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