Broadcast Media Sales and Management Training

Luce Performance Group
 

Welcome to the Luce Performance Group


The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print
 
Sean Luce, LPG's Head International Instructor is a professional speaker and author. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the world.

Sean is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week. He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars. 

Sean is now one of the most in-demand and talked about speakers in the world. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.
 
The Luce Performance Group also features Mark Maier, Head Western Instructor, who heads up LPG's research and development division and is a great source for leading media trends and is a contributor to LPG blogs. Jon Morse, is LPG's Recruiting Coordinator and helps client groups hire outstanding sales professionals. Paul White is LPG's Head of Internet Technology.  Paul's helps our clients retool their websites to take advantage of social media, and search engines to help clients increase their traffic and revenues. George Luce is the President of Luce Performance Group since it's founding in 1999.
 
Sean's new seminar, "The Perfect Storm-Maximizing Your Air Force and Ground Force Marketing" is now one of the leading seminars in the advertising and marketing speaking circuit.

How to hire the right person for the right job.
Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

Photos From Castanet

May 20, 2013

Photos from Castanet.net ...
What makes Castanet.net tick. With Chris Kearney, General Manager of Castanet and TheTango.net and the programming and production departments. May 17, 2013 at Earl's in Kelowna, BC. With Sarah of TheTango.net in Kelowna, BC. May 17, 2013

Is Pinterest For Your Client?

May 20, 2013

Pinterest has been a channel we have watched closely as it has the social legs to recommend solutions with consumers referring their interests to a group following them. But according to MediaPost, it is not for every business... "People seem to ...

Answers To Banner Blindness?

May 17, 2013

Banner blindness has been something we have kept our eye on as click through rates on some sites decline... "Only 14% of people surveyed remembered the company or product in the last ad they viewed online, and a mere 2.8% thought the ad was relevant ...

Your Music Event Sponsors Will Get ROI

May 16, 2013

New research shows that consumers do take note of sponsors at music related events which can help you add to  your non-traditional revenue catagories and bring in ROI for your sponsors... ...

The Buyers Awareness Cycle & BAC Top 40 Reinforces The Need To Sell Annual All The Time

May 15, 2013

I posted this back in 2009 and with Sean's article yesterday, thought it was worthwhile to remind you of critical research (updated in 2011 as noted) that enforces the need to sell annuals every day! " Microsoft Confirms Marketing Funnel Remains ...
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