Broadcast Media Sales and Management Training
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Online Radio Reach Expanding

Apr 23, 2014

Did you listen to online radio last week?  If so, you join a growing percentage of consumers that are listening online according to MarketingCharts... " Some 36% of Americans aged 12 and up listen to online radio on a weekly basis, up from 33% ...

Do What You Fear

Apr 22, 2014

Doing what you fear is easier said than done, I promise you. How many of us really take on the thing we fear the most and conquer it or continually challenge it until we overcome that fear? The sales profession has a graveyard of people who couldn’t ...

E-Mail Click Throughs By Channel

Apr 21, 2014

      Email Opens and Clicks by Industry Industry Mobile Open Mobile Click  CTO Desktop  CTO Mobile B2B 48.3% 28.4% 16.4% 7.0% Consumer Services 58.1% 46.6% 31.0% 19.6% CPG 49.8% 28.5% 24.5% 9.9% Entertainment 53.8% ...

Consumers Choose Mobile To Go To The Movies

Apr 18, 2014

If the audience wants Movie and Entertainment information, The Center For Media Research states that they go to Mobile to find it... " 56% of moviegoers say they use their mobile phones to learn more about movie and entertainment options, roughly ...

Media Roles in The Customer Buying Cycle

Apr 17, 2014

Do you agree after looking at the chart?  Anything puzzling?  Beyond the N/A percentage for TV being incorrect (should be 50%) I am surprised at the perception of some of these marketing channels, especially what MarketingCharts reports as ...

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