Broadcast Media Sales and Management Training
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Consumers Choose Mobile To Go To The Movies

Apr 18, 2014

If the audience wants Movie and Entertainment information, The Center For Media Research states that they go to Mobile to find it... " 56% of moviegoers say they use their mobile phones to learn more about movie and entertainment options, roughly ...

Media Roles in The Customer Buying Cycle

Apr 17, 2014

Do you agree after looking at the chart?  Anything puzzling?  Beyond the N/A percentage for TV being incorrect (should be 50%) I am surprised at the perception of some of these marketing channels, especially what MarketingCharts reports as ...

Highlights From NAB 2014

Apr 16, 2014

Wednesday night 6:00 p.m.:  I was invited to dinner at Sinatra’s inside the Encore Hotel – headquarters of NAB 2014. Side note: If you’ve never been to Sinatra’s in Vegas, then you’re missing out. It’s an experience. ...

Big Data Rules

Apr 15, 2014


Persistence Pays

Apr 14, 2014

Minda Zetlin from Inc Magazine posts an insightful look into following up on your pitch or proposal and how persistance really does pay... " I once sent a  pitch  to a former client. I hadn't worked for this client in several months, ...

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