May 18, 2012
The chart above tells a big story as Facebook continues to crush the competition for time among mothers, but how does that data change as you look at younger consumers?... "Almost 3 in 4 mothers (27.9 million) who went online from a home computer in ...
May 17, 2012
The Center For Media Research posted a synopsis on analytics, see how your clients respond to the same questions... "According to new Whitepaper by the e-tailing group and Baynote , among surveyed merchants rating their top merchandising and navigational ...
May 16, 2012
"See And Be Seen" is the title of the piece from The Center For Media Research that outlines proposed new online metrics that makes sense... "According to a new study from comScore and Pretarget, ad viewability and hover time are more strongly correlated ...
May 15, 2012
Denver Broncos quarterback legend John Elway, acting in his current role of VP of football operations for the club, chose Peyton Manning to be the team's new quarterback. That makes perfect sense. If John Elway was looking for a QB similar to himself, ...
May 14, 2012
New post from The Center For Media Research about Facebook Likes and if they are more peer pressure than an advertising measurement metric... "According to published studies by Dr. Tina McCorkindale, an assistant professor at Appalachian State Universitys ...