Knowing Where The Audience Is

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Paying attention to the latest surveys and studies on audience trends will show some movement as YouTube has taken over Facebook as the most used social network.  Pew Research says Facebook and Instagram are not far behind....

And how does that play out when you look at key demographics and income levels to advise clients on the wisest choices....

Follow the data and the demographics for what your client is looking for but knowing the resource is the majority of the battle.