Radio's New Tsunami

Jun 28, 2008 by Mark Maier

This week blogs and newsfeeds have reminded the broadcast industry how important it is to stream into the workplace to help influence purchasing decisions and referrals.  Radio drive times are being challenged with cars equiped with i-pods, internet connectivity which means they can pick up a competitor or even an out of market stream, and a move to mass transit due to rising gas prices which Jacobs Media calls Radio's Next Tsunami.  Remeber a Tsunami is caused by a shift in the underlying surface, just like technology is shifting the radio landscape.  Our industry is changing, are we adapting?

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