Another Piece Of The E-mail Marketing Puzzle

Apr 10, 2014 by Mark Maier

Here's another piece of the e-mail marketing puzzle, the inverse relationship between traffic and results reported in MediaCharts...

""A report from Experian Marketing Servicesdownload page covering Q4 email activity has found that emails sent during off-peak hours – when the volume of emails was lowest – enjoyed the best response rates. Put simply, according to Experian’s report, “volume definitely plays its role in performance metrics by time of day.” There are all sorts of disclaimers here, but the results still warrant a close look.
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