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Luce Performance Group

Finding talent.  Keeping talent. It has never been easy, but now it feels impossible.  The impact of a series of unavoidable obstacles has been devastating for so many companies.  Sean Luce has been on the front lines through it all.  He never stopped.  He knows the disappointment of losing top talent.  He knows the difficulty of finding the right individuals to keep revenue flowing.  But most importantly, Sean knows how to solve these overwhelming problems.  Over and over again, in market after market, Sean and the Luce Performance team bring the lethal power of the experience of solving problems over and over again to work for market after market.  From Oregon to Kentucky, from Canada to Florida and all points in between, Sean understands the fundamentals that can be applied to each market to get winning results.  You have always heard you need to focus.  It is true.  Focus has the ability to disrupt overwhelming obstacles.  The secret is, what to focus on.  You might understand focus.  Sean will show you where to focus that will give you the power and momentum to destroy the obstacles and dominate your business.  Sean Luce and the Luce Performance Group will help you… FOCUS AND DOMINATE!

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print.  Sean has trained more than 50,000 salespeople and managers in over 500 seminars worldwide. He is and has remained constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a current perspective of what’s happening in today’s unique media world. 

Since 2000 he has traveled over 4 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching, and instructing. There’s no such thing to Sean as “sitting behind a desk.”  Now, he is proving to owners why sales reps love seeing Sean come in with his "here-lets-go-together" approach of making sales happen.  He is proving that in-the-field leadership, makes sales unstoppable.

How to hire the right person for the right job.

Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

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Blogs, News, Articles

May 15, 2026

How to use Facebook, Email and your phone to land huge accounts!

As a sales rep in today's world, you have never had more technical options to help you do your job....enter social media and the ease of communication from anywhere, anytime. Where would we be without our Cell (Smart) Phones, Email and Facebook? ...
May 14, 2026

The One That Shouldn't Be Asked In A Sales Call

Regardless of what media you sell or represent, finding an emotional connection between yourself and the prospect is one of the most demanding aspects of a sales call. If you don't go deep enough, you could skim over the prospect's real needs. ...
May 13, 2026

Liquid Fire...Christine De Alba...then there was one

In the summer of 1999, I was setting up my business, Luce Performance Group. I actually started it on March 4, 1999. It started from scratch from nothing. I gave up a huge salary in broadcast management to train and help other sales reps grow and be ...
May 12, 2026

How To Define Return On Interactive Investment

In today's measured and sourced world, if advertisers can't attribute their traffic to you, you're going to get cut off the buy by the local business owner. Advertisers want to know what's working, and will quickly discard the media they ...
May 11, 2026

Is Selling Digital Really Hard?

During one of my recent seminars for business owners, called "The Shift -- How Online Advertising Can Strengthen Your Media Mix," I pointed out that since 2007-2008, how ad dollars are allocated has been changing, with the Internet grabbing ...
May 8, 2026

Never Give Up

Those of you who have attended my seminars know that I tend to show a lot of motivational videos, and especially those of athletes, as business and sports have a great deal in common. Not only does your attitude determine your altitude, being physically ...
Luce Performance Group Broadcast Media Sales and Management Training

Luce Performance Group
Broadcast Media Sales and Management Training

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In House Sales TrainingOnline Training & CoachingOngoing Sales ConsultingCorporate SeminarsClient Advertising SeminarsManagement WorkshopsStrategic Budget Planning

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