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Luce Performance Group

Finding talent.  Keeping talent. It has never been easy, but now it feels impossible.  The impact of a series of unavoidable obstacles has been devastating for so many companies.  Sean Luce has been on the front lines through it all.  He never stopped.  He knows the disappointment of losing top talent.  He knows the difficulty of finding the right individuals to keep revenue flowing.  But most importantly, Sean knows how to solve these overwhelming problems.  Over and over again, in market after market, Sean and the Luce Performance team bring the lethal power of the experience of solving problems over and over again to work for market after market.  From Oregon to Kentucky, from Canada to Florida and all points in between, Sean understands the fundamentals that can be applied to each market to get winning results.  You have always heard you need to focus.  It is true.  Focus has the ability to disrupt overwhelming obstacles.  The secret is, what to focus on.  You might understand focus.  Sean will show you where to focus that will give you the power and momentum to destroy the obstacles and dominate your business.  Sean Luce and the Luce Performance Group will help you… FOCUS AND DOMINATE!

The Luce Performance Group is based out of Houston, Texas USA. LPG trains management and sales professionals in all forms of media including Internet, Radio, TV, and Print.  Sean has trained more than 50,000 salespeople and managers in over 500 seminars worldwide. He is and has remained constantly in the field in every size market, training reps, and calling on business owners-a hands-on style that gives him a current perspective of what’s happening in today’s unique media world. 

Since 2000 he has traveled over 4 million miles, going wherever sales reps go-in the field and out on sales calls coaching, teaching, and instructing. There’s no such thing to Sean as “sitting behind a desk.”  Now, he is proving to owners why sales reps love seeing Sean come in with his "here-lets-go-together" approach of making sales happen.  He is proving that in-the-field leadership, makes sales unstoppable.

How to hire the right person for the right job.

Learn about how Luce Performance Group can help you profile your potential hires to ensure you hire the right people for the job.  Listen to the Radio Interview by Jon Morse

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Blogs, News, Articles

Mar 14, 2025

Air Force, Ground Force, Make Sales Pop

Why don't we get credit for producing results for our advertisers? Why is it that print, particularly newspaper - a medium that traditionally delivers such a low Return on Investment - keeps taking the lion's share of advertising dollars from ...
Mar 13, 2025

Why Radio's Service Sucks

Almost anyone can get the order the first time. The mark of a great salesperson is to get the re-order. Getting the re-order is in direct proportion to how well you service the account once you get it on the air. Harvard Business School did a survey ...
Mar 12, 2025

Battling Complacency with A Tough Love Case Study From Radio

Are your salespeople getting too complacent in their jobs? Are they showing up late for staff meetings, leaving the station early, not pushing for new clients, dressing sloppily, or simply submitting paperwork late? If the answer is 'yes' - or ...
Mar 11, 2025

How to fill Your Sales-Rep Pipeline

Throughout my travels - and this applies more to the U.S. than New Zealand, Europe and Canada - the toughest job for a sales manager today is finding qualified sales reps. In that statement, however, lies the problem, as "finding" poses a critical ...
Mar 10, 2025

8 Sins Of Selling Media

Most of us know what it takes to make the sale. However, many times we find ourselves flabbergasted when we lose the sale or don't get the reorder.There are thousands of reasons customers get upset with us. When you draw the line in the sand, the ...
Mar 7, 2025

Black Belt Laws For Life, 4 simple steps to reach success

When I decided to leave a relatively lucrative sales manager's position and go full time on the speaking circuit, I went on an 18-city tour sponsored by Radio Ink magazine in the first quarter of 2000. Ads had run in all radio publications announcing ...
Luce Performance Group Broadcast Media Sales and Management Training

Luce Performance Group
Broadcast Media Sales and Management Training

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In House Sales TrainingOnline Training & CoachingOngoing Sales ConsultingCorporate SeminarsClient Advertising SeminarsManagement WorkshopsStrategic Budget Planning

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