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Luce Performance Group
Broadcast Media Sales and Management Training
Testimonials from Clients, and Managers in the Broadcast Industry
| Video Testimonial by Jamie Futrell Jamie Futrell GSM, Paducah, KY |
Follow up testimonial by Jamie Futrell Jamie Futrell GSM, Paducah, KY |
| "I've
seen many training seminars and found most of them impact sellers like
drugs. They attend a seminar, get all fired up, feel high for about two
days, and then the thrill wears off and inside of a week they're a "downer."
You on the other hand, motivate them and give them a process and template
for sustaining activity." Mike Ginsburg Market Manager/VP/GM, Clear Channel - Las Vegas |
| "In place of generic sales tips, Luce's
Laws gives broadcast sellers very specific, real-life advice on how to
get the order. Sean really does share the secrets of his success." John Hiatt General Manager/VP, CBS Radio |
| "I've been in our
wacky, wonderfull business for 43 years and have had the opportunity to
attend many seminars. While educationally a couple of them were as good,
overall yours was the number-one best for at least a couple of reasons.
Your presentation is so much more practical and down-to-earth than the
others, and you play the double role of both presenter and participant.
Oh yeah, there's a third reason: It's really obvious that you've been
there, you've done that, and you have the scars! Terrific!" Paul H. Rothfuss President, Sabre Communications, Inc. |
| "It's hard to believe that our three
Sales Academy Training Sessions are over. Thanks so much for providing
our members with first-rate training, in-depth information and a notebook
that is so full of valuable information that we had to get bigger binders
for them!" Lisa Berit Sanderson Directory of Association Services, Minnesota Broadcasters Association |
"Your reputation as a dynamic and informative speaker preceeded you with almost 140 attendees. A few of the comments from Luce's Leadership Laws were: "Very positive and motivating," "Perfect-simple, clear and directional," "Energetic, fresh and creative," "Made learning fun" and "Fresh and interesting material" The Body, Mind and Sales Formula for Broadcast Sales Success included these comments: "Fun, relaxing and add great education," "Very informative and upbeat," "Motivating and substantive - I will use it" and "Bring him back!" Again thank you for taking the time to share your expertise with our members. We truly appreciate your participation and the level of experience and enthusiasm you brought to our convention." Sunny Jewell Executive Manager, South Carolina Broadcasters Association |
| "During my 39+ years in this business
I have attended many sales seminars but I have to say the Sean Luce seminar
was absolutely the best." Norm Suiter Sales Manager, Clear Channel |
| "You really motivated our team. Since
your recent visit, there has been nothing, but positive feedback and a
great boost of morale! The Sales team at Cumulus - Savannah is looking
forward to having you back." George R. Francis, Jr. Market Manager, Cumulus Broadcasting Inc. |
"What a delightful and exhilarating learning experience. Sean not only brought fantastic sales ideas and humor but exceptional sales experience. This guy isn't theory he's the real deal and we need more training like that. Thank you so much for bringing in such an advanced trainer to our backyark. My team has been talking about, "The Black Belt Guy" ever since and we have installed a few of his ideas.. no surprise..they're working!" Brian May General Sales Manager, Freedom Broadcasting, Inc. |
| "I especially find it privileged to have
been presented your Account Executive "Business Planner" and
manger's "Account Management System". Coming away with this
informative aspect of your seminar alone was worth the experience. Comments
from manager's who attended... " this is exactly what we need"....
"we should have one like this every other month"." Wayne H. Stephens Director of Sales and Marketing, Horizon Broadcasting Group |
| "Wow! Thanks so much for the terrific
job last Friday. Both of our sales staffs and our sales managers are still
talking about the "Body, Mind & Sales" and Luce's Laws"
seminar. The seminar you presented was perfect for our mid-year tune-up
and check-up. Everything from the "Sales Budget Case Study"
to the "Triathlon Fun Meter" were terrific." Rick Parrish Vice-President / Director of Sales, Triathlon Broadcasting Company |
| "Wow! What a great presentation you made
at our Annual Convention last month! We've heard excellent remarks and
compliments on your session (including "You gotta bring this guy
back!")" Oscar A. Rodriguez Deputy Director, Texas Association of Broadcasters |
| "You had everyone on their feet, and
they continue to comment favorably on the impact you have had on their
personal and business life. If the comments that we have received about
your presentation is the measure of a successful convention, this has
been a great event!" Douglas R. Wayland Executive Director, Colorado Broadcasters Association |
| "To my delight and surprise they were
all thrilled with the day. They represent different levels of experience
and very different types of people, but they were all eager to share what
they heard. Useful, surprising, and motivating were the words most often
used." Judith Ross General Sales Manager, KQV All News / All The Time |
| "This was probably the best training
day we have every gone to. Better than Brian Tracy, Chris Lytle, Peter
Loew Seminars, High Achievers, ect." "Sean's information and tools were immediately applicable and specific to what we do on a daily basis. My sales team was so excited they requested a special sales meeting just to "de-brief."" "I recommend it to all Salem Sales Managers - wholeheartedly!" Vicky , Seattle |
| "Today's media landscape demands leadership.
Sean Luce provides current and prospective Radio managers with the kind
of leadership template impact on your personal and professional life." Milt McConnell General Manager/VP, Trumper Communications |
| After a good dose of femininity, I thought it was time to get a little
masculinity into the program. So I attended "Maximizing Your Revenue," which was
hosted by Sean Luce of the Luce Performing Group. I've seen Luce before and he
is a really good speaker. Luce is cocksure and has a presence about him that
exudes confidence. He's quick and he looks you straight in the eye while
bringing home his points. While at the same time, he isn't cocky or arrogant. He
does a good job for his clients and he knows it. Luce wants you to win too and
you can sense that. After some bouncing disco music and a quick aerobic workout, Luce got down to business, showing us all about these new campaigns he has been working on to boost radio and Internet traffic in British Columbia. With an Internet portal, an FM radio station has been able to drive thousands to its Web site and is billing top dollar to advertisers. At the same time, the company has created a marketing program with car dealers and some contests to drive money away from newspaper and into Internet. Luce also shared a number of documents with the group, including his Customer Marketing Profile sheet, to gain access to customers, Honda giveaway promotion, and played a couple of inspirational videos to drive home the point that you can't succeed if you don't give it your all. Tony Schinella Award-winning newspaper editor/journalist and radio broadcaster, Concord, New Hampshire |
| Sean Luce is the consummate professional. He really knows his stuff and
delivers it in a no nonsense, clear cut manner. He has help me
personally grow my business by a staggering amount. I wouldn't be the
radio sales rep I am today if I had never met Sean Luce. I am a richer
man because of it! Robert Topping Account Manager, KOLA-FM Riverside/San Bernardino |
