Radio Formats with the Highest Concentration of Online Job Searchers | ||
Radio formats listened to (M-S 6am-Mid cume) |
% of Online Job Searchers who Listen |
Index/Concentration (100=National Average) |
Urban Contemporary |
12% |
196 |
Urban AC |
10 |
178 |
Rhythmic Contemporary Hit Radio |
14 |
169 |
Pop Contemporary Hit Radio |
23 |
163 |
Alternative |
9 |
152 |
Album Adult Alternative |
4 |
150 |
Modern AC |
3 |
146 |
Hot AC |
12 |
141 |
Active Rock |
6 |
138 |
Adult Hits |
7 |
129 |
Album Oriented Rock |
6 |
127 |
New AC/Smooth Jazz |
5 |
126 |
Classic Rock |
12 |
117 |
Contemporary Christian |
6 |
117 |
All Sports |
7 |
116 |
Adult Contemporary |
17 |
113 |
Talk/Personality |
5 |
112 |
Variety |
3 |
109 |
Soft Adult Contemporary |
2 |
107 |
Classic Hits |
7 |
105 |
All News |
5 |
103 |
Spanish Contemporary |
3 |
101 |
Country |
20 |
98 |
Religious |
3 |
94 |
News/Talk/Information |
18 |
91 |
Oldies |
5 |
91 |
Classical |
4 |
90 |
Mexican Regional |
3 |
77 |
Source: Scarborough Research Radio Analysis, August 2008 |