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Retail Promotion Challenge
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Oct 1, 2008 by Mark MaierThere's a financial retrenchment going on in households that hasn't been felt since the early 1990's" says a study from TNS Retail Forward. The study is calling for the weakest Christmas in 17 years, taking consumers back to 1991. Retail growth is expected to be a paltry 1.5% this year compared to 2.7% last year.Supercenters, warehouse clubs, and dollar stores along with consumer electronics retailers will be the winners at the cash register while luxery marketers, mainstream department stores, and home furnishings required to market hard to compete.
If we don't give retailers a tool to maximize sales available this season, we stand to loose as well. So here's the challenge...now through October 15th we are asking you to submit your best holiday promotion to the comments section of this same article on our Blog with the best promotion contributor receiving $100.00 in cash. The promotions will be judged by LPG staff on the ability to involve several retailers, generate new clients or upsell existing accounts, and deliver traffic and ROI to your clients. You'll get bonus points if your promotion crosses the platforms of Radio, TV, or Online in any combination.
A Note From Sean:
The gauntlet has been thrown down and who couldn't use a fresh Benjamin for taking a minute to submit your best promotion. Over the years I have seen some great promotions in the markets I visit and here is the opportunity to let your creative prowess shine. I was reminded while in Riverside, California recently that as media sales professionals we need to focus on the basics; constant prospecting, quantifying and qualifying, CMP's, accurate ROI information, written proposals, spec spots, testimonials, outstanding follow up and continuing customer service. I look forward to your submissions and your constant feedback on our website as we get it fully activated to help you increase your sales in media!
Sean Luce,
Head International Instructor,
Luce Performance Group
Houston, Texas, USA
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