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Sean Luce

Head National Instructor

A professional speaker and trainer on sales, sales management and general management. Sean has presented seminars for Fortune 500 companies, universities, broadcast groups and radio and TV broadcasting associations throughout the country.

He is a contributing writer for various national publications in business, sales, sales management and new business development. He has been featured in Advertising Age, Promo magazine, Radio Sales Today, Radio Ink, Radio & Records, Radio World and Ad week. He was the 1998 recipient of the “Sales Manager of the Year” awarded by Radio Ink magazine. His industry recognized “Luce's Laws” can be found hanging on walls of broadcast facilities and businesses across the country. His books, “Luce's Laws” and “Luce's Leadership Laws” are two of the fastest selling books in broadcast today. His tape program Body, Mind & Sales, which was released in conjunction with the Radio Advertising Bureau's Professional Development Series, relates directly to one of his most popular training and motivation seminars.

As the Head National Instructor for the Luce Performance Group, which was formed in 1999, Sean trains over 5,000 sales professionals every year by raising their standards of excellence.

Sean is now one of the most in-demand and talked about speakers in the world. His humorous approach to sales training makes learning fun (and - profitable!). Sean currently holds 8 blacks belts in martial arts and frequently incorporates the parallels of martial arts, sales training and reaching your peak performance into his speaking presentations.

Sean has three children, Garren, Branden and Henry. He resides in Houston, Texas.

Industry Service

  • Sales trainer and speaker for the NAB
  • For the last eight years, one of the highest-rated speakers at the RAB’s Managing Leadership Conference (MLC)
  • Sales trainer and speaker for over 40 state and market radio associations
  • Contributing writer to various broadcast and sales periodicals

Industry Recognition

  • Radio Ink magazine's 1998 Sales Manager of the Year
  • Finalist as Sales Manager of the Year by Radio Ink, 1995, 1996
  • Luce's Laws and Luce's Leadership Laws published in book form by Streamline Press
  • Luce's Laws distributed nationally by the RAB on audio tape in 1996
  • Luce's Leadership Laws gamered 97% approval rating at the 1997 MLC
  • Body, Mind, and Sales seminar delivered to over 25,000 broadcast professionals
  • Body, Mind and Sales audio cassette series released February 2000
Luce Performance Group Broadcast Media Sales and Management Training

Luce Performance Group
Broadcast Media Sales and Management Training


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