7 Ways to Avoid Burnout

Share on Share on FacebookShare on TwitterShare on LinkedIn
Dec 12, 2023 by Sean Luce

Media is an industry where stress is prevalent, and the highs and lows associated with Media sales come fast and furious. So what do you do when energy and performance wane? Here are seven ways to avoid burnout.

1 Take a Nap! That's right, take a nap. Some of the top CEOs in Fortune 500 companies attribute 10 to 15 minutes of sleep as the best tool for recharging their bodies during the day. Just don't pull the covers over your head!

2 Close the door, stop the calls, and get off the e-mail. Filter out the excess noise, and focus only on what's important. That's tough to do when 30 people, including clients, are pulling at you in the same direction. But relaxing is recharging.

3 Learn to say No! If you don't learn to say no, you might not have enough time to do your job. One of the great sources of stress is not being able to complete anything. You need to set clear boundaries with the people who work around you.

4 Track non-performance time. Most companies measure performance. You need to also measure your rest-recovery time. Some of you spend 50 to 60 hours a week on the job. How much time do you devote to your family or children? Set goals for the number of dinners you will have with your family each month and activities you will accomplish with them on a regular basis.

5 Practice deep breathing. You can feel tired and lethargic when you are not getting enough oxygen into your brain. Twice a day, take five minutes and practice some deep breathing. There's a Chinese adage that says, "If you learn how to breathe properly, you will have the courage and strength of 10 tigers." 

6 Exercise. As Vince Lombardi (legendary coach of the Green Bay Packers) once said, "Fatigue makes cowards of us all." Commitment to an exercise program can change your life forever. Find something you like to do, even if it's just walking.

7 Use Humor. Humor is the greatest weapon we have, according to the humorist Mark Twain, and it is the one we use least. Use humor in your voicemail messages, put cartoons on your memos, or simply rent a good comedy flick to watch. Nothing so disturbs the center of gravity and relieves stress as a good laugh. Time is a finite resource, and we place infinite demands on it. But we all have a choice on how we use that time. Sometimes the best thing we can do is make taking care of ourselves the priority.

Related Categories
> Publications > Radio Ink

Luce Performance Group Broadcast Media Sales and Management Training

Luce Performance Group
Broadcast Media Sales and Management Training


In House Sales TrainingOnline Training & CoachingOngoing Sales ConsultingCorporate SeminarsClient Advertising SeminarsManagement WorkshopsStrategic Budget Planning



Contact Us

Visit us on Facebook Visit us on X


Privacy Policy
Terms of Use