Your Bushido In Business And Life

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Jun 28, 2024 by Sean Luce

Yes, we always finish on time during my seminars. The flipside of that is sometimes we don't get to cover all the material in the handouts. Below are pages 33 and 34 (the last pages) of my sales and/or advertiser seminars. They're probably the most valuable pages, if you really read them, dissect them, and then try to execute some of their contents with your sales staff or business.

There are some tips from successful people and some that I use with my sales staffs and management. Good stuff to post in your cubicle or go over with your advertiser, or just cover the material in your next sales meeting with your team! Break it down, execute, and measure whatever you do.

Page 33 is my personal code. Maybe you can come up with your own Bushido. Not easy to follow. It's worth having one though.

As my martial arts master always instructed me: "One do, Sean.better than one thousand say!" 

What To Do With It Once You "Get It."

Page 34. 
Jack Welch's Six Rules - by Jack Welch, former CEO of General Electric
1. Face reality as it is, not as it was or as you wish it is.
2. Be candid with everyone.
3. Don't manage, lead.
4. Change before you have to.
5. If you don't have a competitive advantage, don't compete.
6. Control your own destiny, or someone else will.

Sewell's 10 Commandments of Customer Service - by Carl Sewell of Sewell Automotive in Dallas, Texas. 
1. Ask customers what they want and give it to them.
2. Do the job right the first time, every time.
3. Under-promise, over-deliver.
4. When the customer asks, the answer is yes.
5. Every employee who deals with customers must have the authority to handle complaints. 
6. Encourage your customers to tell you what you're doing wrong.
7. Measure everything.
8. Pay people like partners.
9. Your mother was right. Show people respect. Be polite. It works!
10. Learn how the best really do it - then improve.

Traits of the Most Successful People I know
1. Intuition: quick and ready insight without rational thought or inference.
2. Passion: intense driving or overmastering feeling, ardent affection or devotion.
3. Incredible work ethic: often to the point of imbalance.
4. Abundant luck: prosper or succeed through chance or good fortune. Come upon things desirable by chance. 
5. Excellent sales skills.

Building a High-Performance Team
1. Focus: clarity of purpose in everything you do.
2. Flexibility: Need to eliminate barriers. Speed in product development, customer service, and management decisions.
3. Accountability: deal with weak performers.
4. Communications: open, frank communications with each other and with customers.
5. Attract and retain high quality people: high-performance teams need excellent, committed people.

The Most Successful People I Know.
--  Set Goals: both personal and professional and put them in writing at the beginning of each year.
--  Believe: in themselves, their mission, their goals, and their ability to accomplish them.
-- Train: Just like star athletes. They are committed to lifelong learning, and continued growth and development. 
-- Work with Enthusiasm: they love what they do and their positive, upbeat nature and enthusiasm are contagious.

Master Your Bushido
For those of you that take martial arts, you know what that is. Bushido means your "one purpose," so to speak.

Here's page 33: 
"Be loyal to your King. Be obedient to your parents. Be honorable to your friends. Never retreat in battle." Hwarang Warriors Code of Conduct. Korea, C. 6th Century

Here is my Bushido, my path. I try to follow it. I'm not always successful. It's an ongoing effort and there are many pitfalls along the way. Maybe you can come up with your own Bushido and stick it up on the mirror of your washroom or in your car and remind yourself what your path in life is.according to you.

--   Sincerity and Loyalty
--   Mercy and Compassion
--   Beauty and Self-Organization
--   Judgment and Courage
--  Wisdom and Self-Control

The Western Way: I'll get there someday. Not sure what I stand for.
The Martial Arts Way: Focus on your one purpose.

All Luce Performance Group awards that we give out are inscribed with the LPG Battle Banner, which states, "Fast as the wind. Quiet as a forest. Aggressive as fire and immovable as a mountain."

Sean Luce is the Head National Instructor for the Luce Performance Group International and can be reached at

As seen on Radio Ink Headlines December 9th, 2013.

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